Tag: Study

  • ccdevin

    Sunk Cost Fallacy: You Need to Cut Your Losses

    Have you ever stuck with doing something, even though you know it isn’t working for you? Maybe you’re still drinking a crappy coffee you bought, because it was $7 or maybe you’re still at a job you hate because you’ve already worked there 20 years, so what’s 10 more? That is the Sunk Cost Fallacy. The Decision Lab describes it…